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What Is an SEO Competitor Analysis and Does Your Fitness Business Need It?

An SEO Competitor Analysis is a digital marketing strategy whereby you analyse the keywords your competitors are using and who your competitors are when you run searches on your keywords. Doing this can help you learn what’s still relevant in your industry, find your competitor’s strengths and weaknesses, understand what SEO tasks to prioritise, and gauge how to outperform your competitors.

The question is, does your fitness business need it and why?

Yes! Every business benefits from doing an SEO Competitor Analysis. Your competitors are great sources of information when creating a new strategy for your digital marketing. Especially in the fitness business industry, it’s crucial to do SEO Competitor Analysis due to the fact that you probably already have multiple competitors dominating the search results for words keywords such as “gyms”, “fitness studio” and “group classes”

Assessing the strength of your SEO competitors’ used keywords can help to skyrocket your website’s organic traffic.

So here’s what you need to do:

Step 1: Identify your SEO competitors - you’ll know what to expect, know what you’re up against and identify which part of your strategy that needs more work.

Step 2: Find your competitors’ weaknesses, and find a way to include it into your strategy, then find competitors’ strengths and apply their strengths as another part of your digital marketing strategy.

Step 3: Understand which SEO tasks to prioritise - Look at your competitors’ total domain strength and then analyse domain authority, domain country & age, catalogue listings, Alexa rank and Backlink data.

Then once you’ve collected data, you’re now ready to dominate the search engine results.

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