ou might think that Instagram has too many features and you might not know where to start, but the great thing about Instagram is that they have created their different features to help creators and businesses grow their following.

IGTV is one of Instagram’s many features that you can utilise to gain more traction for your fitness business by creating your own channel which your followers can view on their phones or laptop/desktop.

You can add behind-the-scenes videos, introduce your team videos, and a sneak peek of your virtual classes.

Here’s a quick guide on how to use...


With everything changing so fast in our businesses due to COVID-19 it is important that your online presence reflects these changes too. Your clients and prospective clients will expect that your online presence will be accurate also.

Here’s what you need to make sure you’re updating:

1. Google My Business

You'll want to make sure that anyone that searches your business online sees accurate information about how your business is currently operating. As a fitness studio/club you would have noticed that google automatically marked you as closed, however,...

How To Protect Your Fitness Business Through COVID-19

The coronavirus may have forced your studio doors to close, but it does not mean that your community stops thriving or your revenue streams stop growing.

The heart and soul of any fitness business is always its community. Keeping your community connected to each other and to your business is more important than ever now as we navigate through unsettling and unprecedented times.

Here are a few ways to keep your members connected, and revenue coming in:

1. Keep memberships active by live-streaming classes.

Allow two way communication to continue by...


An SEO Competitor Analysis is a digital marketing strategy whereby you analyse the keywords your competitors are using and who your competitors are when you run searches on your keywords. Doing this can help you learn what’s still relevant in your industry, find your competitor’s strengths and weaknesses, understand what SEO tasks to prioritise, and gauge how to outperform your competitors.

The question is, does your fitness business need it and why?

Yes! Every business benefits from doing an SEO Competitor Analysis. Your competitors are great sources of information when...


F45 has been one of the fastest-growing franchises in the world. The name, short for Function 45, gives you a taste of what you’re signing up to. It’s 45 minutes of functional and group training HIIT workout and you get a different type of class every day because of their rotating schedule. It’s even impressed celebrities like Hugh Jackman, Nicole Richie and Mark Wahlberg even decided to invest!

It’s amazing to think that this franchise that started in Australia is now taking over the world. We, here at Oxigen Business Consulting, have been blessed to be able to consult some of the...


The term SEO or Search Engine Optimisation gets brought up a lot when you’re starting up with your business and in the digital marketing industry. It’s to make your website easily visible to users and potential customers. One thing you need to know is that SEO, just like fitness, you need to measure every progress that you make and like fitness, you have to maintain the focus on the objective.

But why is it important to use SEO for your fitness business even though you already have social media accounts? Here are the reasons why SEO is important for your business:

  • It helps...
Fitness Business Trends

2019 felt like it just sped by and now the new year is coming fast which means changes and new digital marketing trends are on the way! Let’s prepare for the new year by looking into the predictions for possible marketing trends that could come up for the year 2020.

Speech-based content

Yes, speech-based content isn’t new at all, but with voice assistants (Google Assistant, Alexa, and Siri) now available on most mobile devices, smart home device assistants (Alexa), wearable devices with voice search, there was a...

Fitness Business Consultant Australia

Just like all over the world, Australia’s fitness industry has boomed over the past few decades. Whether it’s because of the high population of Australians looking to lose weight, or the influence of overseas trends, gyms and fitness clubs are on the rise across the country, and the Australian fitness industry is expected to generate over $101 million in revenue this year.

Gyms are popping up like mushrooms to respond to Australia’s new fitness craze. Because of this, the market is becoming over-saturated.

While gyms abound in Australia, the average client’s needs have...